Facts About the Home Video Market
Hardware
The television screen remains the preferred screen for viewing home entertainment among all age groups combined.
- There are 116.3 million TV homes in the U.S.
- Over 70% of video consumption takes place on the TV
- The 18-34 age group ranks the laptop as their primary entertainment platform
- 81% of U.S. households have a DVD and/or Blu-ray player
- 25% of U.S. households have a set-top or portable streaming device
- $17.8 Billion in Physical and Digital Spending:
o $3.34 billion in disc rentals
o $4 billion in online subscriptions
o $1.97 billion in transactional video-on-demand
o $1.55 billion in digital sales
- 2014 Consumer Video Spending:
o Disc sales and rental – 25%
o Box Office – 23%
o VOD/EST/Subscription – 23%
- 2014 Studio Video Revenue:
o Pay TV (premium cable) – 26%
o VOD/EST/Subscription – 25%
o Box Office – 21%
Digital Trends
o Almost half of all U.S. households subscribe to Amazon Prime, Hulu Plus, Netflix or a combination
of these services
o UltraViolet has over 21 million users with 110 million movies and TV shows in their libraries.
Hardware
The television screen remains the preferred screen for viewing home entertainment among all age groups combined.
- There are 116.3 million TV homes in the U.S.
- Over 70% of video consumption takes place on the TV
- The 18-34 age group ranks the laptop as their primary entertainment platform
- 81% of U.S. households have a DVD and/or Blu-ray player
- 25% of U.S. households have a set-top or portable streaming device
- $17.8 Billion in Physical and Digital Spending:
o $3.34 billion in disc rentals
o $4 billion in online subscriptions
o $1.97 billion in transactional video-on-demand
o $1.55 billion in digital sales
- 2014 Consumer Video Spending:
o Disc sales and rental – 25%
o Box Office – 23%
o VOD/EST/Subscription – 23%
- 2014 Studio Video Revenue:
o Pay TV (premium cable) – 26%
o VOD/EST/Subscription – 25%
o Box Office – 21%
Digital Trends
o Almost half of all U.S. households subscribe to Amazon Prime, Hulu Plus, Netflix or a combination
of these services
o UltraViolet has over 21 million users with 110 million movies and TV shows in their libraries.